Would you like to sponsor JC’s?
Sports sponsorship has grown consistently over the past few years and no doubt tennis has been one of the major benefactors.
The key factors behind the growth of sports sponsorship as a serious marketing tool is the rising cost of traditional ad- vertising, the increasing attention given to sports by both the media and the public and the value of a youthfull audience, particulary to marketers involved in building a long term brand loyalty for their products.
As a result sports sponsorship is now being viewed as more than simply a public relations exercise. It is an effective media opportunity. Tennis presents one of the most cost effective means available to create impact and awareness over a short period of time.
Only a limited number of sponsorship opportunities can be offered. Also, in terms of cost and activities being undertaken, each sponsorship programme will be tailored to the market- ing objectives of the individual sponsor. However, to better illustrate the potential that exists, we summerise in the following pages the broad advantages a sponsor will achieve.
‘‘The opportunity to support and shape the future of tennis”
Consumers are exposed to a sponsor’s message at a time when they are relaxed and in a receptive frame of mind.
GOODWILL AND IMAGE BUILDING THROUGH
Association with something that is personally import- ant to the consumer.
DIRECT SALES AND MARKETING BENEFITS
Direct Access to the Database
Product Placement & Coverage
Company Logo On
All printed materials
Brochures, Programmes & Application Forms Certificates
Books, manuals, videos
Flyers and Promotional Material
Corporate Tennis Clinic
Photoshoot with National Top 5 Players Tickets to ATP/WTA Tournaments